Partner & CEO

Samantha Pokroy


My Story

I have been fortunate enough to turn the vision I had for a private equity company that makes an enduring impact into a reality.

I founded Sanari Capital because I saw the need to build an investment company that would bridge the divide between corporate private equity and the world of the entrepreneur.

I look for outstanding and committed management teams.  I am drawn to people and businesses that want to make a dent in the universe through entrepreneurial ambition, deep sense of responsibility to stakeholders and shareholders and authentic desire to leave the world a better place.

I add value to the companies I invest in by drawing as much on psychology and behavioural sciences as I do on corporate finance, accounting and strategy to deliver sustainable growth.

My passion for what I do comes from my entrepreneurial family upbringing, acknowledgement of the enormous advantage I had learning about business at the dinner table and my desire to pass on the determination and capability to build something, to create value and fulfil one’s potential to my children and to broader society where such opportunity may not always be available.

Before I founded Sanari I played a leading role in investments at Ethos Private Equity, which I joined in 2006. Before that I spent two years at a Chicago-based private equity firm (KRK, now Winona Capital), and worked in investment banking (JPMorgan) and consulting (Stern Stewart) in New York.

Samantha has an MBA with Honours from the University of Chicago Booth School of Business, a B.Com and BA Honours in Industrial Psychology from the University of the Witwatersrand and is a CFA Charter Holder. She works with several industry bodies to promote entrepreneurship and is a director of the board of SAVCA. Samantha sits on the portfolio company boards of Fernridge, JAYCOR, Sensor Networks, Snapt and Edulife.