Case Study: We Sell Boring
Sensor Networks
Sensor Networks is a South African Internet of Things (IoT) company. Founded by second-time entrepreneur Mark Allewell in 2015, Sensor Networks has developed a proprietary platform for the insurance sector.
Traditional insurance models typically base risk and premiums on historical data. However, Sensor Networks has disrupted the traditional insurance model – its proprietary IoT platform makes use of low-cost smart sensors that track consumer behaviour in real time. In doing so, insurance companies are now able to better manage their risk, whilst creating finer customer segmentation profiles.
Sanari: Why we invested in Sensor Networks
“Already established in its market, Sensor Networks is at the onset of a significant ramp-up phase, with a particular focus on the household insurance space. Sanari’s investment will enable Sensor Networks to continue its expansion and will enable it to develop new products. The experience of its founder, Mark Allewell, was significant to the investment decision. Mark is founder of Tourism Radio, a location-aware audio tour guide that he expanded from South Africa to New Zealand, Europe and the United States, before exiting in 2014.” (insert name of Sanari person responsible), (title)
Sensor Networks: Why we chose to partner with Sanari
“As we move into our next growth phase, we believe that Sensor Networks has a huge amount to gain from Sanari’s 3S approach, which focuses on building companies that are sustainable, scalable and saleable. Sanari’s experience with growth companies, both locally and internationally, gives us access to valuable insights, business experience and the networks we need to take the company to the next level.” Mark Allewell, CEO Sensor Networks
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